Out of the Mouths of Babes

Sam generally likes one of three cereals for his breakfast: cheerios, chex, or shredded wheat. Since he's only three, we have always gotten the mini-wheats for him, and he'll eat them two out of three mornings right now.

A few weeks ago, a new kind was on sale, which you see at the right. Mini-wheats big bite. When you open up the package, you find regular size shredded wheat, the kind that you have to tear and that used to be called "shredded wheat."

I gave him some this morning and, as is his want, he began puzzling out the words, with my helpful prompting when needed. Surprised when I told him that "mini" just meant small, he asked "so this is small big shredded wheat?"

Welcome to the wonderful world of marketing, Sam.